EmBodied looks to develop a stylish, refillable and eco-friendly body wash bottle. Body wash is a fast-moving consumer good, which contributes to the growing environmental problem of plastic waste. Single-use plastics are derived from fossil-fuel based chemicals and can have disastrous effects on oceans, wildlife and humans.

With the need to switch to a greener, zero-carbon economy, and plastic recycling “broken”, we believe that seismic changes in human behaviour and personal consumption habits are on the horizon: what people buy, how they travel, and how they see their impact on the environment. Most body wash bottles on the market are single-use, unsightly, unsustainable and out of harmony with a modern, well-designed bathroom.

We aim for our eco-friendly bottles—endorsed by environmental celebrities and available in multiple colours—to become a sought-after “bathroom accessory” rather than just a disposable object destined for ocean or landfill waste. Consumers will be able to buy body wash in larger quantities to refill their bottles with an exciting partnership with well-known supermarkets. EmBodied is the future of body wash!